There is no fixed way to write a fundraising proposal and how you write one is left up to you. However, just like writing a resume, the style of writing a proposal is guided by certain principles that you have to follow in order to make it effective at what it intends to do. Here are four important things to keep in mind while writing a Fundraising proposal to make it more effective and appealing.
Be clear with your objectives
If you are not clear about the objectives of why you are writing a fundraising proposal, it will reflect in your proposal as well. And a poorly written proposal that does not point out any strong, concrete ideas will be received with poor response.
Know your donor well
This is very important to gain the confidence of your potential donor/donors. If you don’t know them well enough, you may not how to write your proposal to suit them. This will fail to impress the donor, leaving your attempt unfruitful.
Make a strong case
State the reasons why your fundraiser should receive funds. Use words and phrases that are direct, positively worded and objective. Re-read your proposal multiple times from the perspective of your reader and check to see if it is convincing enough. Revising it a few times is always a good idea before publishing the final draft.
Make sure to make your donors feel they are contributing to a greater cause
Your fundraising proposal should convince the readers that by contributing, they are helping a genuine cause and making a difference in the world. This is the most crucial point of a fundraising proposal. Donors donate hoping that the contribution will make the world a better place. Let this guide your proposal-writing process.