Local Media Fundraising Coverage
If you want more people to be aware of your fundraiser campaign, then what you need is media attention. By giving you the coverage you need, media exposure can significantly improve potential for more donations, which is your primary goal. Social media is also a great way to get your fundraiser more attention, but local media coverage will give you better results. Here are some tips on how you can get the local media to cover your fundraising campaign.
Do Your Research
It is obvious that stories that connect with local people have better chances of being picked up by media outlets like TV stations, radio stations, newspapers, and magazines. Contact the editors or reporters of these media outlets and discuss their specialties, which typically include human-interest topics, sports, disasters, cause-related topics, etc. You could even reach out to your colleagues, friends, or family members in case they personally know local influencers or media people. This will make it much easier for you to get an introduction.
Writing a Press Release
Journalists are almost always neck-deep in requests, deadlines, and all kinds of stories. Sifting through all this can be a full-time job, which is why you’ll need to create something that will catch their attention. If you’re sending a journalist information regarding your fundraiser, make sure it is of a certain structure which makes it easy for them to evaluate quickly and identify if it is worthy of their time. Be honest about your challenge and campaign, focus on its news value, and mention how important this fundraiser is to you. Don’t forget to mention how the funds from the campaign will be used. Make sure the press release maintains a positive tone.
Reach Out to Media Outlets
You can send your press release via email, which is a very simple thing to do, but your job doesn’t end there. Make sure you follow up with either a phone call or email a week after the press release was sent. You could even post your story on their social media pages along with links to your fundraiser.
With these tips, it should be very easy for you to get local media to cover your fundraising campaign.