The whole idea of starting an online fundraiser is to attract donors. And unlike physical fundraising campaigns, you have to try a few creative ideas that should bring in potential donors like flies to sugar.
Campaign names can impact your fundraising success
One of the easiest ways to attract potential donors is with a witty or catchy name. They may seem not very important, but names can dramatically impact the success of your online fundraising. Picking the right name can increase your chances of securing donors by more than 70 percent.
The name should be easily discoverable
While choosing a name for your online fundraiser, keep in mind that it should be something people can locate easily. Choose a title that makes your fundraiser more discoverable, especially on the Internet. When people are looking for something online, they use basic search terms, so your fundraiser should pop up as part of the search results. Choose words or terms people would likely use during their online searches for causes and fundraisers.
The title of a fundraiser also explains how important the cause is to the beneficiary. Most people search for fundraisers online by entering the beneficiary’s first and last name, so including them in the title would boost the chances of your fundraiser being discovered. Another good idea of attracting the attention of your friends and family, even strangers, is to make the title more personal. Mentioning a person’s name in the title helps people understand that the cause is more specific than a fundraiser with a more generic name.
Keep it simple
Although it is important to ensure that your fundraiser’s title is catchy, it is just as important to keep it simple. The idea is to use few keywords while sharing enough details that will resonate with people. The title of the fundraiser should make people want to discover more about your cause.
In today’s age of social media, creating hashtags is a great way of generating interest from people all over the world. It would be very useful if your fundraiser’s name can be simplified into a hashtag that can be easily understood, especially on social media sites like Twitter, Instagram, and Facebook.
Fundraiser name success
Follow these great tips on how to name your online fundraiser and bring in many donors who will help your cause.